Meta growth
Customers, not likes.
We find customers for your business on Facebook, Instagram and WhatsApp. We create the ads, run them from your account, and every week we adjust them based on your real sales.
A customer’s journey
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1 They see
An ad that gets noticed.
In Reels, Stories and the Facebook and Instagram feed, in front of the people who can buy from you.
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2 They message
One tap, and they message you.
The ad opens WhatsApp or Messenger directly. Answers to the usual questions are already prepared.
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3 They buy
And we know which ad brought in each sale.
That is what tells us where to put your budget the following week.
The method
A week with us.
The same rhythm, every week. Two decisions are always yours: setting the budget, and giving the green light.
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Monday
We prepare.
The goal, a maximum budget, several ads ready to go. Nothing runs without your go-ahead.
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Tuesday → Thursday
We go live.
The different versions run at the same time. Messages arrive on your WhatsApp, with replies ready.
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Friday
We measure.
Messages, sales, what a customer really costs: Meta’s figures, checked against yours.
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The next Monday
We decide.
What sells keeps the budget. What doesn’t sell stops. A new version takes its place.
Truly different ideas
Changing the colour isn’t enough. You have to change the reason to buy.
We test several genuinely different ideas, and keep the one that sells. Here is an example with Maison Ndolo, a made-to-measure tailor: the same film, with three different openings.
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A The transformation
Show the result: from wax print fabric to finished outfit.
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B The occasion
Speak to a specific moment: a wedding on Saturday.
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C The conversation
Make buying easy: one photo is enough.
Every Friday
Results you can read in a minute.
For each version: what it cost, how many people messaged, how many bought. Then the decision, explained. What you pay Meta and what you pay us are shown separately.
| Version | Spend | Messages | Cost per message | Sales |
|---|---|---|---|---|
| A · Transformation | 30,000 F | 18 | 1,667 F | 2 |
| B · Occasion | 30,000 F | 31 | 968 F | 5 |
| C · Conversation | 30,000 F | 24 | 1,250 F | 3 |
Decision B keeps the budget and goes up to 60,000 F a week. A stops. A new version replaces it on Monday.
Illustrative figures: each client gets their own, taken from their account and their sales.
The budget
How much should you spend a day?
Meta needs about 50 results a week to learn who your customers are. Below that, it is guessing. So at the start, we aim for a result your budget can reach often: a message received, rather than a purchase.
Source: Meta, Help Centre, “About the learning phase”.
The channels
In Cameroon, Facebook and the phone come first.
5.9M
people that ads can reach on Facebook in Cameroon, against 611,000 on Instagram. Facebook gained 800,000 in a year.
71%
of web pages viewed in Cameroon are viewed on a phone. That is why our ads are designed for the phone screen, in vertical format.
- Facebook The biggest audience: this is where most of your customers are.
- Instagram Smaller, more visual: ideal for fashion, beauty and food.
- WhatsApp Where the sale is closed: the questions, then the order.
- Messenger The same conversation, for people who prefer Facebook.
Sources: DataReportal, Digital 2026: Cameroon (October 2025 data); Statcounter, September 2026. These figures are the audience Meta says its ads can reach, not a count of active users.
Three rules that never change.
- You pay Meta directly.On your own ad account: your ad spend and our fees stay separate.
- Your accounts stay yours.Page, Instagram, WhatsApp number, data: you add us as a partner, and you can remove us.
- Nothing goes out without your go-ahead.Everything is prepared in advance, and you are the one who presses launch. The budget has a written spending cap, agreed with you.
Practical questions
Who pays Meta?
You do, directly, on your own ad account. You add us to it as a partner: your accounts, your data and your ads stay in your name.
What currency do you pay Meta in from Cameroon?
Meta does not accept the CFA franc: the ad account is paid in euros or dollars, usually by card. The euro has a fixed rate against the CFA franc (€1 = 655.957 FCFA), which makes the budget predictable.
Is there VAT on Meta ads?
Yes. Since 1 October 2020, Meta has added Cameroonian VAT to your invoices when your billing address is in Cameroon. It comes on top of the amount spent.
Does replying quickly matter?
Yes, and it saves you money: on the WhatsApp Business Platform, when a business replies within 24 hours to a customer who came from an ad, messages over the next 72 hours are not charged (if the customer writes from the app on their phone).
How much do your services cost?
Our fees are set in the quote, depending on the number of ads and how long we work with you. The ad budget is separate, with a written spending cap, and you pay it to Meta. The two are shown separately in your weekly results.
What if the ad doesn’t work?
It stops. A rule written in advance switches off any ad that spends without bringing anything in. We do not promise figures in advance. We promise to measure honestly, and to explain every decision to you.
Can we message our past customers first?
Only with their prior consent: Cameroonian law requires it (Law No. 2010/021 on electronic commerce, article 7), and so does WhatsApp. We build your contact lists with each person’s consent.
Let’s talk about your customers.
Answer a few questions about your offer and your goal, and your request reaches us on WhatsApp.